Make the request worth answering.

Ask after a customer has enough real experience to describe, not merely after a transaction changes status.

Ask about a specific experience and its context; do not script the praise you hope to receive.

Collect only the information needed to understand, attribute and appropriately use the response.

Tell customers what you are asking for, where it may appear and how to decline before presenting the form.

Give simple recording guidance and an alternative format; do not make technical polish a condition of being heard.

Make the request, stopping conditions and human owner clear before automating reminders.

Budget invitations, enrollments, submissions and published stories separately; they are different counts.

Preserve the context that makes a story relevant; a company-wide library should not imply every location delivered the same experience.

Make the task understandable and operable, with an appropriate alternative when camera, audio or a particular device is unsuitable.