Practical guide

Attribute customer stories accurately and with restraint

Last materially reviewed 2026-09-24

Quick answerUse the contributor’s approved public identity and relevant context without exposing unnecessary personal information.
What to know

Choose useful context

A role, organization or service type can help readers understand why a story is relevant. More detail is not automatically more credible. A private email address, phone number or exact appointment information usually serves a different purpose from public attribution. Decide what belongs on the page and keep the collection record separate from the public display.

What to know

Check names and affiliations

Confirm spelling, the requested public name and whether an organization is actually part of the endorsement. A person describing their own experience does not necessarily speak for their employer. Do not add a company logo or authoritative-looking title merely to strengthen a quotation. This guide offers an editorial check, not a license to use anyone’s identity or brand.

What to know

Keep time visible when it matters

Roles, locations and products change. A historical account can be accurate without representing today’s relationship. Where relevant, identify the period or review the item when the underlying facts change. Do not silently update an old testimonial to suggest a current customer relationship that has not been established.

What to know

Test the public rendering

Boast documents configurable display fields. Inspect the actual output after choosing them, including initials, company and job title. A field hidden in one widget might still appear on a direct page or downloaded image. Use fictional data for the first check and compare every intended surface. Publish only the approved attribution, with a way for the responsible team member to handle a correction later.

What to know

An original decision example

Illustrative attribution: a contributor approves a first name and service category but not an employer name. Keep the employer field internal or omit it according to the actual agreement. Do not use a company logo to compensate for the shorter public identity; the visual implication can exceed what the contributor authorized.

Continue when useful

Next: Keep testimonials attached to the right location and service

Preserve the context that makes a story relevant; a company-wide library should not imply every location delivered the same experience.

Open Keep testimonials attached to the right location and service →

Sources used for this page

These records support the facts and comparisons above. Merchant-controlled records are labelled so you can separate product claims from independent evidence.

  1. Boast form-field descriptions — Merchant documentation · boast.io · Merchant-controlled · checked 2026-09-24
  2. Boast widget fields and filters — Merchant documentation · support.boast.io · Merchant-controlled · checked 2026-09-24